This book provides answers to numerous provocative questions: Why do major systems fail within a society? Why does a national economy implode? Why do students cheat en masse, athletic teams take performance-enhancing drugs, and corporate CEOs embezzle? Is the common cause a diminished intelligence or emotional instability? The book explains why these problems stem from ethics erosion. By proposing a “moral quotient,” a standard of Truth, Loys de Fleuriot, shows the positive effect in business, society, communities and to the individual of using a moral quotient in decision making, the establishment of values, and as a way of thinking and of living. The attached introductory talk gives an overview of the process of establishing the proper foundations for effective human behavior.