G. K. Chesterton wrote, “We are perishing from want of wonder, not want of wonders?”

David Gelernter writes in his book, The Muse in the Machine, “Ought we to be surprised at the “apparent paradox” that young children use metaphor before they have mastered abstract thought — before they are able to explain what they are doing? My argument claims that this is no paradox at all.”

David Sibbet, in his latest book, “Visual leaders and How to Become One” speaks of visual IQ development. See the short 3 minute video at Pierre Khawand’s excellent blog, http://www.people-onthego.com/blog/bid/86215/Why-Your-Organization-Needs-Visual-Leaders-and-How-To-Become-One-An-Interview-with-Author-David-Sibbet?goback=%2Egde_1359_member_209355280

Sibbet’s book, though not primarily a sociological statement, is as helpful to the everyday person as to the business world and leadership. A developed visual IQ changes thinking, speaking, writing, and almost every facet of human relationship. Have we, for instance, asked the questions: Is Apple’s success over of its competitors in the last 10 years, owed to its visual IQ? Is the visual IQ of the young people today their biggest asset, and how will they use it to change our future? What does visual IQ mean for the older generations? Each of these is a vast topic worthy of further research.

The underlying message of the Hunger Games, as per Brian Bethune (Maclean’s® Magazine article on dystopia - http://www2.macleans.ca/2012/04/02/dystopia-now/), is: “Stories are exciting and empowering… Kids are the saviors.”

Leaders who have strong vision as well as the visual IQ to communicate their message increase the pre-selling, transferring, collective ownership, monetizing, and general success of their ideas.

The awareness of visual IQ challenges us to reconsider our concepts, to reshape our rules, to reassess our target markets, and to re-communicate our vision visually as fathers, mothers, sons, daughters, friends, colleagues, leaders, and professionals.

In sociology, metaphors and pictures explain esoteric concepts. In the humanities, we remember what a single photograph of Emmett Till’s mutilated body did for the civil rights movement; its visual effect outweighs a mass of rhetoric.

The sciences eschew the value of parables and pictures to their disadvantage. The pictorial representation of Game Theory in the TV series NUMB3RS makes the everyday person a supporter of mathematics.

To instantly grasp the value of visual education check out the YouTube video: http://www.youtube.com/watch?v=zDZFcDGpL4U .

2000 years before  iPad tablets, Jesus told stories that made the ‘impossible’ idea of a loving compassionate heavenly father, comprehensible. He created pictures about everyday life. Who does not laugh or cry, or is not affected by his commonplace examples? He makes us feel the aggrieved widow’s importunity, the unmerciful servant’s injustice, the ungraciousness of those who refused the invitation to the wedding feast, the foolishness of the man who buried his talent, the short-sightedness of the man who built barns only for himself, and the Good Samaritan’s charity. Powerful imagery is integral to effective communication.

Actual and mental pictures are powerful; they put ‘wonder’ into our ideas, and clarity to our steps. They make us children, poets, and seers. The challenge to up-the-ante on visual IQ is on the table. Gelernter writes that we have one half of the problem in human thought solved – reasoning, the part we do not is – creativity (The Muse in the Machine 1994:2-3)! He writes, “creativity hinges on seeing an old problem in a new way” (3) which “boils down to the discovery of new analogies” (3). I agree: the possibilities are endless, and the results worth pursuing.



4th February 2013